Monday, November 17, 2008
Papa John’s takes to Facebook
Business First of Louisville
Papa John’s International Inc. has cooked up a new promotion to reach the tech savvy.
Beginning today, any Facebook user who becomes a “fan” of the official Papa John’s Facebook page will receive an online redemption code for a free medium pizza with any online pizza order.
Louisville-based Papa John’s (NASDAQ: PZZA) also will provide the deal to the more than 10,000 Facebook users who already have signed up as “fans” of the brand.
It’s the latest attempt by Papa John’s to reach computer users. Earlier this year, Papa John’s launched an online ordering widget and text-message ordering.
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