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Packers ranked top team brand
The Business Journal of Milwaukee
The Green Bay Packers’ team brand strength ranked first in all of professional sports, according to the annual Turnkey Team Brand Index.
The Packers, which ranked fifth in the 2007 study, were the top ranked of all 122 professional sports teams, as perceived by sports fans in each team’s home market. The Milwaukee Brewers ranked eighth in Major League Baseball and 26th overall, while the Milwaukee Bucks came in 25th among National Basketball Association teams and 114th overall.
“The Packers had a memorable year and they are also helped by the fact that people in Green Bay are never conflicted about who to root for,” said Len Perna, president of Turnkey.
The survey also found that Milwaukee fans ranked Midwest Airlines as the most-admired sponsor in Milwaukee.
— Mark Kass
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