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Amazon experiments with iPhone app

Sacramento Business Journal - by Silicon Valley/San Jose Business Journal

Amazon.com Inc. on Wednesday joined Apple Inc.'s App Store with a way to shop using the iPhone with a new twist.

The online retailer introduced a tool it is calling Amazon Remembers which lets users send a picture of something they want to buy. The company's workers then try to find something for sale that matches the picture within 24 hours.

The rest of the new software app for Apple's (Nasdaq: AAPL) iPhones and iTouches is more straight-forward, letting users browse through products offered for sale by Amazon.com (Nasdaq: AMZN) and third-party retailers.

Apple has a 1,000-employee plant in Elk Grove.


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