Host Committee markets Super Bowl banners to businesses
Tampa Bay Business Journal
The Tampa Bay Super Bowl Host Committee has launched its “Presence Program,” a line of Super Bowl XLIII banners that businesses, hotels and restaurants can purchase.
The banners utilize official colors and marks of the game and will be sold until Dec. 12. They are designed to provide Super Bowl décor to businesses so they can better attract traffic from 100,000 visitors expected to visit the region at the end of January, a release said.
There are seven different banners of various sizes available that could be displayed in hotel lobbies, bars and restaurants, checkout lanes, employee areas, building exteriors and public spaces, the release said.
Prices for the banners range from a 3-foot by 4.5-foot vertical banner for $40 to a 12-foot by 2-foot horizontal for $70, a downloadable order form shows.
The effort is the first phase of a coordinated campaign to create a great visual impact during game week, said Reid Sigmon, executive director of the Host Committee, in the release. “Each year the NFL partners with the local host community to develop and implement a regional decorations program,” Sigmon said.
The nonprofit Host Committee serves as the liaison between the National Football League and local efforts and has the ongoing responsibility for implementing Tampa Bay’s plan for Super Bowl XLIII culminating with the game on Feb. 1, 2009, at Raymond James Stadium.
More details are available online at the “Host Shop” on the Host Committee’s Web site.
Also new to the Web site, the Host Committee said this week it now is providing an online calendar of public events for Super Bowl XLIII. The information source will continue to evolve in the days leading up to the game, a release said.
There is information on the site for event organizers interested in adding public events to the calendar.
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