Wednesday, November 5, 2008
Retailers look to online, Facebook for holiday sales
The Business Journal of the Greater Triad Area
About a quarter of the country's retailers who are trying to ramp up online holiday sales plan to create pages through Palo Alto-based Facebook Inc. to promote their sites, according to a survey released Wednesday.
The survey by Shop.org, a unit of the National Retail Federation, showed that of the retailers who responded, 43 percent are adding videos of products and 33 percent are posting customer reviews.
Shop.org said it expects online retail sales to reach $204 billion for the whole year 2008, up about 17 percent.
The survey said that while 56 percent of online retailers expect to see holiday sales up by about 15 percent, that number is well down from last year, when 78 percent of retailers expected the same growth.
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